• The Circle
  • The Circle
  • The Circle
  • The Circle
  • The Circle
  • The Circle
  • The Circle
  • The Circle

  • Casestudy Film

The Circle

The Circle is a game of likes, and in 2021 it was more mischievous than ever. So before the catfishing, cliques and backstabbing began, our campaign put people in the shoes of those behind the screens, and asked ‘What Would You Lose To Win?’ Because popularity comes at an ever increasing cost. 

In an omnipresent campaign, The Circle took over TV screens, OOH, contextual display, social and radio. There was no escaping the foreboding messaging.